Have you ever read Orwell’s dystopian novel, 1984? If you have, you are familiar with the term “doublethink.” Doublethink is the ability to simultaneously hold two contradictory thoughts in one's head without recognizing the contradiction. When it comes to nutrition, doublethink is the result of contradictory information we’ve heard (and internally assimilated) from companies and diet fad proponents that make money through their “facts.” Take for example something we know is not healthy, say waffles. When they are labeled “whole grain,” we accept that they are healthy, even when we know they are not.